There are about 300 hours (about 2 weeks) of video content uploaded every minute on YouTube, that’s about 18 thousand hours (about 2 years) of content every hour uploaded. This makes it clear that it is an ago-to platform for creators to highlight their content and document their daily lives. Vlogging has become one of the most popular niches but there are subcategories of vlogging content you will find on the internet, more specifically YouTube.
Here we will dive into a category that is increasing in popularity over time dealing with educating people about consumer technological advances or tech vloggers. If you have not heard this term, there is nothing to worry about. We will explain what tech vlogging is in detail and by the end of it hopefully, you will be inspired enough to start your tech channel
Here is a quick overview of what we will be discussing
. What tech vlogging is.
. How to create a YouTube channel.
. How to find your niche and form your story.
. How to film and edit your vlogs.
. How to promote your YouTube channel.
. A few tech vlogging tips.
. Tech vloggers who will inspire you.
What is tech vlogging?
Tech vlogging is when you film technology-related videos like when a phone is released, or you want to educate your viewers on how to choose the right PC or the best camera gear. The tech vloggers you will see will normally sit down and discuss a product in detail along with providing you with valuable feedback about recommendations and tips regarding the product. It requires much expertise and time to research and analyze the options available in the market.
How to create a YouTube channel
To create high-quality content for your YouTube channel you first need to plan out the equipment you will need to invest in. It is straightforward in that regard. You will first need a decent vlogging camera, one that is optimized to film indoors which means even if it is bulky or has a lower battery life, or is sensitive, it will be a good option if the camera, zoom, ISO settings, and frame rates are off the charts. You do not have to spend thousands of dollars on this. A great budgeted camera to start with is the Canon Powers G7 X Mark II which costs around $ 500.
Simultaneous to splendid video quality, you will need great audio quality as well. For this, the Blue Yeti USB mic is an excellent choice. You have the option to choose between cardioid, bidirectional, omnidirectional, and stereo. The signal to noise ratio on this affordable masterpiece is also around 100 dB, great for vloggers.
Then comes the last and final necessity, a tripod, which is essential if you want to become a tech vlogger. Either that or you get creative with using a box or box as a replacement, but we suggest that for stability or height adjustment you can invest in the Manfrotto 190XPro4.
Once you have all the equipment, starting a YouTube channel simply boils down to creating a digital creator’s account on YouTube, a minute’s work and extremely intuitive. Now you are all set to make vlogs on YouTube.
Find your niche and define your story
To help you find your niche, let us illuminate your thoughts with a few guidelines.
Firstly, think g about the videos you enjoy watching the most. This is your biggest clue as to what kind of videos you will love filming. Nothing can replicate enthusiasm and passion, something your audience will much appreciate.
Next, think about your interests and hobbies. Let your interests guide the direction you take your channel in. Let us say you have been a fan of smartphones since you were a child. This is a good indicator of what videos will enjoy filming.
Then lastly comes the analysis of your skillset. Where do you think you will provide the most valuable feedback, analysis, and expertise? The more you know about a topic, the more knowledgeable you will come across in your videos and the more value you are adding to your videos.
Filming your tech vlog
Now that you have figured out your niche, it is time to understand how to film your tech vlogs. Once you start the camera, the complexity starts to seep in. However, there is nothing to worry about, this is where we give you a few tips and recommendations.
Firstly, do not be afraid to make a script. This does not mean that you write every word that you will be saying on camera, but just the pointers. There is a fine balance between improvisation and planning that you are looking to achieve.
Next, you will need to find the right lighting. Regardless of what product you are reviewing or what video you are filming, lighting is very crucial for a YouTuber. If you are filming during the night, find artificial light setups but try to use the daylight as much as possible. Avoid direct sunlight though.
Location matters a great deal, especially when you are sitting down for most of your vlogging. Make sure the location has great lighting and a minimalistic background that would not distract the viewer.
Switch your camera placement occasionally. Monotony is your enemy. Take a few different angles and different shots occasionally, to keep your user entertained.
Start with what you have. You do not need thousands of dollars worth of equipment to get started as a tech vlogger. A decent camera, light setup, editing software, mic, and tripod is everything you need to get started.
Editing your tech vlog
Now we are assuming that you have shot your video. It is time to make the edits.
Firstly, remember that practice makes perfect so even if your first edit has a subpar quality, do not get disheartened and keep it simple at the start. You do not have to make it flashy and jumpy with editing. It has the opposite effect on viewers making you distracted.
Make sure to have smooth transitions. Harsh cuts disrupt the flow of your videos. To keep track of the movements, some planning is necessary.
Next comes music. Good music will instantly improve the quality of your videos. You do not need to have constant music playing in the background but a decent clip at a decent time can play a huge role in the success of your video. You can find tons of selections of great, royalty-free music online.
Promote your channel
Now that you have created the video, it is essential to spread it to as many people as possible. Regardless of how informative or high quality your video is, it still must be marketed.
Here comes the importance of SEO. If done correctly, your videos will show up in YouTube’s search results and rank higher. You will need to make titles, descriptions, tags, thumbnails SEO friendly by adding popular keywords that are frequently used on YouTube.
Furthermore, to promote your channel do not forget to add your YouTube channel to your social media profiles and your email signatures. Social media, as you know, is a great tool to promote your channels. Your friends and family will become acquainted with your channel without you having to message all of them separately. Another useful tool is to link your social media on your channel so your subscribers can follow you across multiple channels. Remind your viewers to like, share and subscribe to your channel if they are fond of your content.
Another great technique is to create a playlist to promote your channel. This will help viewers find your videos more easily. Make sure these playlists are organized.
Finally, do not forget to collaborate with other vloggers in your niche. Together you will reach a larger audience and get access to each other’s subscribers.
Tech vlogging tips
At the beginning of your journey, do not be afraid of getting inspired by a fellow tech vlogger. This does not mean that you copy their techniques, but you can implement specific things that you like about their vlogs.
Successful channels have one thing in common. They are all consistent. They all have a constant upload frequency. Creating a schedule is the best way to keep track of your upload days. And announcing an uploading schedule to your viewers so they will know when to expect a vlog from you.
It is a mantra, quality over quantity. Although remaining consistent is crucial, this does not give you space to compromise on the quality of your vlog. Focus on uploading high-quality content that is both fun and informative.
The best tech vloggers for inspiration
If you are willing to get inspired but confused about where to start, we have shortlisted a few of the top tech vloggers out there. These vloggers are not in a particular order, but you will find all the details we have pointed out above.
This list would be incomplete without iJustine. She is the first tech vlogger on YouTube and has been uploading videos since 2006. With over six million subscribers she regularly uploads content to this day.
Marques is one of the top tech vloggers in space with over 11 million subscribers (about twice the population of Arizona). His videos are known to be highly informative and perfectly shot. He uploads videos consistently up to this day including a wide range of topics from first impressions to tech reviews.
Estefanie is a tech vlogger with a degree in computer science and her mission is to spread her knowledge and help her viewers. She is widely known for simplifying difficult technology topics which is useful if you want to learn about engineering and coding.
So, there it is. A complete guide to how you can start a tech vlogging channel on YouTube and grow it successfully. From the ideation to execution to marketing, you will find a complete guide on the steps to follow to create a successful tech vlogging channel on YouTube.