6 Reasons to Start a Vlogging Channel on YouTube in 2023

Last Updated on September 5, 2023 by Best Vlogging Camera

If you’re reading this, you’ve likely contemplated the idea to start a vlogging channel, sharing your daily experiences with a dedicated audience while armed with the best vlogging camera.

You’re aware that vlogging has the potential to be a lucrative endeavor. Yet, something is holding you back from taking that crucial first step. Is it the lack of access to the best vlogging camera? Maybe the perceived investment in time and resources required to start a vlogging channel feels overwhelming. Or perhaps, it’s simply the fear of speaking in front of the camera that’s been holding you back.

Whatever your hesitation may be, we’re here to assure you that by the time you finish reading this article, you’ll be brimming with confidence and solid reasons to validate your initial urge to start a vlogging channel in 2023. So, let’s dive right in and explore the six compelling reasons why now is the perfect time of kicking off your own vlogging journey.

1. To Start a Vlogging Channel

Vlogging has emerged as a dynamic platform for creative expression and community building. The vlogging landscape is teeming with diverse voices, and if you’ve ever wondered whether you have what it takes to become a vlogger, the resounding answer is a definitive YES. Contrary to the misconception that vlogging is reserved for cinematography maestros with cutting-edge gear, the truth is that in today’s digital age, anyone can embark on this thrilling journey.

To thrive as a vlogger, you don’t need to be a tech wizard or wield an expensive or heavy vlogging camera. While attributes like impeccable video quality, compelling storytelling, and a commitment to consistency are undoubtedly valuable, you’d be amazed at how much you can achieve with the basics of video editing, minimal equipment, and a captivating narrative.

One of the most striking revelations in the vlogging universe is the prevalence of humble beginnings. Many of today’s most celebrated content creators initiated their journeys with modest camera gear, editing skills, and simple plotlines. It was their commitment to regular content delivery that catapulted them to an audience of millions.

So, if you’ve been contemplating the prospect of start a vlog channel, here’s a straightforward roadmap to set you on the path to success.

Step 1: Story Telling

Begin by compiling a catalog of intriguing stories and noteworthy events from your life. These stories should captivate your audience and resonate with your friends and viewers. Once you’ve established this treasure trove of content, create a schedule for sharing each story as a vlog.

Be sure to leave room for any new, exciting experiences that come your way. With your stories cataloged and scheduled, you’ll have already completed a substantial portion of your vlogging groundwork without even touching a camera.

Step 2: Plotting Your Narrative

Before you dive into video production, craft a compelling story plot for each narrative. This step is akin to laying the foundation for your vlogs. By structuring your stories effectively, you’ll enhance their impact and engagement potential.

Step 3: Skill Development

Now, equip yourself with the necessary skills. Invest time in learning the fundamentals of captivating cinematography, proficient video editing, and effective video marketing. Keep in mind that even a vlog with the potential to rival a Christopher Nolan film will fall short without effective promotion.

Study the journey of your favorite vloggers, examining how their content evolved from inception to excellence.

Step 4: Lights, Camera, Action!

With your knowledge and narrative structure in place, it’s time to pick up the camera and start shooting. Be patient and persistent in your pursuit of quality. Post-production will involve editing your footage to create a polished vlog. Once your masterpiece is ready, share it with the world on YouTube.

Step 5: Sharing and Promotion

Congratulations! You’ve officially joined the thriving vlogger community of 2023. However, remember that your journey has just begun. Share your vlogs across your social platforms and employ effective marketing strategies to reach a wider audience. Engage with your viewers, respond to comments, and continuously refine your content.

Launching a vlogging channel in 2023 is indeed within your grasp, and success doesn’t hinge on fancy equipment or extensive technical know-how. Armed with compelling stories, a dash of creativity, and a commitment to growth, you’re well on your way to making your mark in the exciting world of vlogging. So, go ahead, seize the opportunity, and let your unique voice shine on the vlogging stage!


2. Easily available vlogging material

vlogging material


Contrary to a common misconception, you don’t need to break the bank with top-of-the-line vlogging equipment to embark on your vlogging journey in 2023. In fact, you can kickstart your vlog using a tool that fits right in your pocket – your smartphone. Today’s mobile devices boast computational prowess that rivals the technology that once propelled us to the moon.

However, if you’re eager to invest in some vlogging gear, a select few essential tools will cater to over 90 percent of your vlogging needs across various scenarios, and they won’t dent your budget.

Choosing Your Recording Device

To begin, you’ll require a reliable video recording device. Your choice depends on the nature of the vlogs you intend to create and the content they will feature. Options abound, including compact camcorders, versatile mirrorless cameras, entry-level DSLRs, or even the versatile GoPro. The selection hinges on your creative vision and the nature of your content.

A Stable Foundation: The Tripod

For those moments when your vlog unfolds in confined spaces, a sturdy tripod becomes indispensable. Consider an option like the Magnus VT 4000 to ensure your camera remains rock-steady, delivering professional-looking shots that captivate your audience.

Illuminating the Scene

While the allure of massive, electricity-hungry lighting setups is tempting, most vlogging scenarios can be illuminated effectively without the need for excessive wattage. The primary aim of lighting in vlogging is to draw the viewer’s focus toward yourself or the central subject of your frame. Achieve this with the soft, ambient glow provided by the Impact Soft Natural Kit, which suffices for most situations.

It’s worth noting that if you venture into green screen territory, your lighting requirements may evolve, but such complexity typically isn’t a necessity when you’re just starting your vlogging journey.

Crystal Clear Sound: The Microphone

One aspect that can make or break a viewer’s experience is audio quality. While subpar video and modest lighting can be forgiven, poor audio quality is often a deal-breaker. Consider investing in an external microphone as your initial priority. In most cases, a shotgun microphone that attaches to your camera, such as the RODE VideoMic Pro, proves more than capable of elevating your audio game.

In essence, your foundational vlogging toolkit encompasses a camera that suits your budget, a reliable shotgun microphone, modest lighting equipment, and a dependable tripod. As you progress, proficient editing software will become a valuable asset for post-processing, enhancing the overall quality of your content. Furthermore, crafting your vlogs in a user-friendly editing environment can significantly streamline your workflow and productivity.

With these essentials at your disposal, you’re well-prepared to embark on your vlogging journey in 2023 without breaking the bank. Remember, the heart of vlogging lies in your creativity and the connection you forge with your audience. So, seize the moment, unleash your creativity, and share your unique perspective with the world!

3. Earning Money

Earn money from youtube vlogging


In the bustling realm of YouTube, a substantial slice of the revenue pie is allocated to the vloggers who grace our screens. The financial prospects within vlogging have reached staggering heights, contributing significantly to the current surge in its popularity.

While it’s undeniable that building an audience substantial enough to generate income demands diligent effort, the rewards are undeniably worth the toil. Without a doubt, vlogging has solidified its position as a viable pathway to online income.

Diverse Income Streams

Vloggers employ a multifaceted approach to monetize their content, diversifying their income streams to maximize earnings. Here are some of the primary methods through which vloggers pad their wallets:

  1. Sponsorships: Collaboration with brands through sponsorships is a prominent avenue for vloggers to generate income. As vloggers build their audience and credibility, brands often seek partnerships to leverage their influence. These partnerships not only provide monetary compensation but may also include free products or services.
  1. Ad Revenue: YouTube, as a platform, offers vloggers the opportunity to earn revenue through ads displayed on their videos. Advertisements play before, during, or after a vlog, and vloggers receive a portion of the ad revenue based on factors like viewership and engagement.
  1. Merchandise Sales: Many vloggers capitalize on their popularity by creating and selling their merchandise. From branded apparel to accessories, these items not only serve as a source of income but also strengthen the connection between vloggers and their dedicated fan base.
  1. Patreon: Among vloggers, establishing a Patreon page has emerged as a potent income source. This platform allows vloggers to offer exclusive content and perks to subscribers in exchange for financial support. Patreon often surpasses YouTube ads in revenue generation and fosters a more direct connection with the audience.
  1. Affiliate Marketing: Vloggers frequently engage in affiliate marketing, promoting products or services through unique affiliate links. When viewers make purchases through these links, vloggers earn a commission. This approach thrives on trust and authenticity, as vloggers recommend products they genuinely believe in.
  1. Educational Resources and Services: Leveraging their expertise, some vloggers provide educational resources or offer services within their niche. Whether it’s crafting online courses, offering consulting, or providing digital products, vloggers can turn their knowledge into a profitable venture.

It’s important to note that vlogging income doesn’t adhere to a rigid formula. Success is often a result of experimentation and adaptation, and the journey can be daunting. However, for those willing to invest time, effort, and creativity, the financial opportunities within vlogging are boundless.

Vlogging serves as a dynamic gateway to not only express your passion but also cultivate a lucrative online presence. The landscape is continually evolving, offering vloggers innovative ways to generate income while forging meaningful connections with their viewers. So, if you’re considering launching your vlogging channel in 2023, rest assured that the prospect of financial rewards awaits those who dare to embark on this thrilling journey.

4. Increasing audience online

Increase audience


In the dynamic world of vlogging on YouTube in 2023, the potential for audience growth is nothing short of staggering. To grasp the magnitude of this opportunity, consider these remarkable statistics that underscore the exponential rise of YouTube’s global community.

8 years ago, in 2015, YouTube’s audience stood at a colossal 1.2 billion people. Yes, you read that correctly – a billion with a “B.” Now, fast forward to today, and you’ll find a mind-boggling revelation. In just half a decade, YouTube has effectively doubled its audience size, reaching an astounding 2 billion users. This surge isn’t a mere increment of hundreds or thousands; it’s the addition of billions. This statistic alone should resonate as a compelling invitation for you to join this thriving platform.

Navigating the Vast Terrain

With a community of this magnitude, two distinct advantages come into play. First, the sheer scale of the YouTube audience increases the likelihood of finding a dedicated group of individuals whose interests align seamlessly with your vlogs and content. This alignment fosters a deeper connection and resonance with your viewers.

Secondly, this expansive viewership creates the fertile ground for building substantial and influential communities around your content. As we’ve previously discussed, the potential monetary rewards of such a substantial audience are undeniable.

The Challenge of Amplified Noise

However, it’s essential to acknowledge the flip side of this coin. With the proliferation of content comes amplified noise – a digital cacophony of competing voices. In this bustling digital landscape, standing out requires specific and highly effective marketing strategies. Your mission is twofold: to pinpoint the audience whose interests align with your content and to ensure they remain engaged and connected amidst the millions of hours of content vying for their attention.

While the competition may seem fierce, it’s essential to view it as a testament to the boundless potential of the platform. Yes, it can be challenging, even brutal at times, but the rewards are commensurate with the effort invested. The ability to reach and impact millions, if not billions, is an unprecedented opportunity that awaits those who navigate this dynamic terrain with precision and purpose.

As you embark on your vlogging journey in 2023, remember that the scope of your audience growth potential is matched only by your creativity and dedication. The road may be challenging, but the prospects are equally monumental. Harness the power of this vast digital stage, and let your unique voice resonate with the world. Your audience is out there, waiting to connect with the content you create.


5. Most effective way of communicating online

Online communication

Power of Visual Communication

In the ever-evolving digital landscape, vlogging has emerged as a dynamic and powerful mode of online communication. It’s not merely a trend; it’s a scientifically backed phenomenon that’s shaping the way we connect and convey information in 2023.

The Science of Visual Engagement

Scientists and cognitive experts have delved into the intricacies of how our brains process information. Their consensus is clear: our brains aren’t inherently wired for processing printed text. Instead, they thrive when presented with visual stimuli. Remarkably, the human brain can recall a remarkable sixty-five percent of information when it’s accompanied by visual aids. This fact alone underscores the effectiveness of visual communication.

Visual Content: A Memory Magnet

Consider this scenario: you’re marketing a product, and you choose to showcase it through a video presentation. The outcome is striking. Research reveals that when your audience engages with a video, there’s a staggering sixty-five percent likelihood that they’ll remember your product. Furthermore, a compelling study demonstrates that nearly 80 percent of viewers can recall a video they watched just last month. These statistics underscore the enduring impact of visual content on memory retention.

The Influence of Social Proof

Another fascinating concept at play in the world of vlogging is the phenomenon known as “social proof.” This principle posits that the more views a video accumulates, the more likely it is to attract additional viewers. In essence, when a video garners a substantial audience, it becomes an irresistible magnet for more eyes.

Now, imagine a platform boasting a colossal audience of 2 billion users, where vlogs find their home. It’s a staggering reach that defies conventional limits. As Chandler from the iconic TV show “Friends” might quip, “Could it BE any better?”

Vlogging isn’t merely the most effective way of communicating online in 2023; it’s a science-backed powerhouse that leverages visual engagement to its fullest potential. By harnessing the innate strengths of our brains, vlogging ensures that your message is not just heard but retained.

Add the compelling allure of social proof, and you have a recipe for success that resonates with a global audience of billions. So, if you’ve been contemplating the launch of your vlogging channel, rest assured that you’re stepping into a realm where the power of visual communication knows no bounds.

6. Relatable content

Creating Relatable Content: Your Key to Vlogging Success

In the realm of vlogging on YouTube in 2023, crafting relatable content serves as the cornerstone of building a dedicated audience. It’s a fusion of two critical elements: addressing the common challenge of content discovery and weaving your unique narrative into the vast digital tapestry.

Navigating the Sea of Content

As a fledgling vlogger, you might find yourself pondering how to approach specific content ideas. The key here is to recognize that YouTube is a veritable ocean of content, with millions of hours uploaded every minute. This surge of content has been an ongoing phenomenon for years, creating a rich tapestry of topics and genres. The silver lining is that it’s highly probable that there’s existing content that aligns with your creative vision.

The implication here is that thorough research is your ally. Before you embark on creating your own vlogs, dive into the YouTube ecosystem to explore what already exists in your chosen niche. Familiarize yourself with similar content, analyze what resonates with viewers, and identify gaps that your unique perspective can fill.

Quality Over Quantity: The Engagement Imperative

In the digital landscape, noise is the constant companion of content creators. It’s a crowded arena where visibility hinges not solely on marketing efforts but primarily on the engagement your content generates. Even with a substantial marketing budget, lackluster content will ultimately lead to defeat.

Before you unveil your creation to the online world, prioritize content that captivates and connects. The key lies in crafting content that resonates on a personal level with your viewers. Consider what stirs emotions, sparks conversations, or addresses common pain points within your niche. When your content strikes a chord, it becomes a magnet for organic engagement.

Leveraging Existing Content

Remember that in your quest to create relatable content, existing content can be your ally. Rather than viewing it as competition, see it as a source of inspiration and strategic insight. Identify successful elements within similar content and discern how you can incorporate them into your own vlogs. This strategic assimilation allows you to harness the power of what’s proven to resonate with your target audience.

Crafting relatable content is the linchpin of vlogging success on YouTube in 2023. It’s a delicate balance of understanding your niche, conducting thorough research, and weaving your unique narrative into the digital fabric. In a landscape saturated with content, quality trumps quantity, and engagement reigns supreme.

By embracing what’s relatable and strategically leveraging existing content, you’ll be well-equipped to carve your niche and connect authentically with your audience. So, as you embark on your vlogging journey, remember that the path to success begins with creating content that speaks to the hearts and minds of your viewers.


Embrace the Vlogging Journey and Start a Vlog in 2023

You’ve reached the end of our exploration into the world of vlogging, armed with compelling reasons to embark on this exciting journey. It’s not just a piece of cake; it’s an opportunity to wield your creativity and share your unique perspective with an expansive online audience.

The allure of vlogging in 2023 is undeniable. With the potential to engage a vast and ever-growing viewership, vlogging offers a dynamic platform to connect, inspire, and entertain. Moreover, it’s not just about self-expression; vlogging has evolved into a bona fide income generator, with multiple revenue streams waiting to be tapped into.

As you take your first steps into the vlogging sphere, remember that the tools and resources you need are readily available. From the best and budget-friendly vlogging cameras to lighting setups, external microphones, and stable tripods, the online marketplace offers a treasure trove of options to support your journey.

So, whether you’re driven by a passion to share your adventures, offer valuable insights, or simply connect with like-minded individuals, the world of vlogging eagerly awaits your voice. Seize the moment, unleash your creativity, and embark on a vlogging journey that holds the promise of discovery, growth, and connection. Here’s to your vlogging success in 2023 and beyond!

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